So you're going to do your own graphic + web design?
The 5 DIY Myths
Myth No.1 – I'll do it myself
You have just invested in the latest Adobe software so you can compile all the graphic and web design for your company in the hope of saving money by doing it all yourself.
You know a little bit about computers so really, it couldn't be that difficult right?
I've been actively working in graphics now for 26 years. I've grown up with the software, plus put in the many, many hours of study (a diploma and various certificate courses on pre-press, creating knives* etc.) with current ongoing learning which is constantly changing and growing along with the technology.
To put it bluntly, NO you cannot learn graphic + web design, quickly and if you could learn it quickly, how good would it be?
There is no magic button on your desktop that will randomly spit out beautifully designed advertisements (and create copy) at the correct resolution required by the publication.
If it was that easy, I would have been out of business many years ago!
Myth No.2 – How much time do you have to learn all this?
If you have the time to do a graphic and web design course, and the budget, then you will need to put in the hours to do the work and do it properly.
If you are currently working a regular 8 hour day, then you will need to do this all outside of those designated hours aka... I have input into my accounts but I don't want to go off and study to be an accountant, I simply don't have the time.
Myth No.3 – It'll be alright or will it?
What will you do if something goes wrong or your file is incorrect?
It can be a very expensive lesson to learn after you send off a file and it doesn't print correctly or print at the correct colours for a publication or advertisement.
If you are responsible for the artwork then you are responsible for the outcome and payment - OUCH!
Myth No.4 – Graphic + Web Design is expensive
Myth No.5 – It can't be that hard?
See Myth No.1 for this answer.
- Have you tried to do your own Graphic and Web Design?
- Have you had success or failure?
- We'd really like to hear your feedback and comments on this one..!
* Knives – technical terms for drawing dies#
# Dies - oh dear I'm not opening a can of worms with technical notes here you'll have to contact us for that one.
About the Author
Tracy-lee Adams has provided creative design services for over 22 years to a wide range of industry types and company sizes.