Great design is less. Less is more
I consider myself a Visual Communicator which, is a fancy pants way of saying I’m a ‘bloody great designer + more’.
Too often clients want to show or say too much, muddying the message.
Trying to encapsulate every little detail or service you provide can often confuse your audience – what is it you do? What are you trying to say?
It’s like trying to be the best at everything – that’s impossible and the reason you surround yourself with good staff or suppliers so you can play to your strengths.
Here’s a tip: DON’T BE AFRAID OF SPACE.